Purpose:

• Learn to use iMovie.
• Learn to tell a story and make an impact with visual media.

To Do:

• With a partner:
  • Evaluating a PSA
    • One runs the mouse and one the keboard. You decide.
    • Use "Shift-Control-Apple-4" for screen shots of each cut and paste into Appleworks Drawing.
      • View a few PSAs and pick one you like - 30 second. - 15 minutes.
        Create a storyboard of still shots everytime the video cuts. - 2 days.
      • Use Atomic Learning and PSA websites. Identify:
        • Camera shots. - long, medium, closeup, extreme closeup.
          
        • Camera Movement - Pan, tilt, arc, pedestal, trucking, dolly.
          
        • Camera Angle - flat, high, low.
          
        • Camera Rules - rule of thirds, room at top, lead space, background. Identify 2 shots that used one of the rules.
          
        • Type out script at the end. Ideally do a two column script. Will demo in class.
          
        • Sound effects or music. Put under picture if only in scene or at the end if throughout PSA.
          
        • Emotion felt afterwards. Put at the end of storyboard.
          

• With PSA group.
  • Brainstorm -  a meaningful topic.
  • Storyboard - visual, audio, text plan.
  • Pitch the plan to the producer - Mr. Vos.
    • Summarize PSA message in one sentence.
    • Describe how you intend to share that message visually.
    • Describe inteneded audience.
    • What about your message will make an impact?
  • Divide up the jobs.
  • Gather resources.
  • Put PSA together in iMovie individually.  Each person will make their own PSA but may use the resources gathered by the group.
  • Share final PSA with group.
  • Then finally share PSA with class.
  • Publish PSA on the website.

Timeline:

• 5 days
  

Requirements:

• PSA needs to be no longer than 30 seconds. Every second of commercial time counts. Your grade will be reduced if over 30 seconds.
• Motion clips - video taken with a video camera.
• Still frames - photos,taken with a camera, video still frames, etc.
• Titles - use to make an impact and inform the audience.
• Sound effects - short clips of sound to enhance the impact.
• Garageband Music - fits the tone of the psa announcement
• If you include any of the following the project will be accepted as long as the guidelines are followed but a copy of the PSA can not be placed on the web:
  • Commercially produced music - max. 30 seconds from an artist.  Need to give credit.
  • Movie clip - max. 10% of a movie (about no more than 3 minutes).  Need to give credit.
  • Photos from the web - need to give credit.

Links:

• Let's Make a PSA.
• Public Service Announcements.

Evaluation:

• Do the PSA Rubric with another person in the class.

Final Steps:

• Export a Quicktime for the web copy to your movie folder.
• Name the movie "PSA: (your name)."
• Move a copy to your sites folder.